Saturday, January 31, 2009

Merger of Boots and D&A

I can't help thinking that this is good news for independent opticians - there'll be more distance between them and where the new organisation will operate because they intend to move closer to Boots' position in the market.

It seems that independent opticians will seem further removed from the retail-focussed, sales environment of the chains - and that will reinforce the positive perceptions value-discerning patients have of independent opticians.

I wonder how the franchisees will respond?

For more info check what the Optician Magazine has to say.

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