I have to say... I think Optician magazine have made a scoop with their Optician Space online social community. For those of us who are enjoying Twitter and who stay in touch with friends both near and far flung on Facebook this is something we can see a very large potential.
And it works very much like Facebook in its raw state.
It will be great to see where this journey takes us and how it changes the nature of the optical community in the UK...and beyond Mr Bennet?
A head-nodding jazzy "nice" to the Optician Magazine team for this one.
Monday, June 1, 2009
Monday, March 16, 2009
Sporting opportunity
I cannot agree more with Optician Magazine editor Chris "Ironman" Bennett about the opportunity presented to retail optics regarding the sports niche in his Big Optometry Blog.
In his blog he wonders why opticians cannot connect with the fanatical sportsman - there are many out there who love to spend on kit so why aren't they offered it by an optician?
The view should not be that this is expensive product that won't sell through as much as other investment in stock but rather as a vehicle to connect with a new community of patients / customers who purchase product becasue they desire it - not simply because they need it.
For me it is a simple market force:
Desire = value
In his blog he wonders why opticians cannot connect with the fanatical sportsman - there are many out there who love to spend on kit so why aren't they offered it by an optician?
The view should not be that this is expensive product that won't sell through as much as other investment in stock but rather as a vehicle to connect with a new community of patients / customers who purchase product becasue they desire it - not simply because they need it.
For me it is a simple market force:
Desire = value
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